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A CALORIE IS A CALORIE IS A CALORIE…

With the rise of If It Fits Your Macros (IIFYM) and flexible dieting, more and more people are eating foods that were typically labelled ‘unhealthy’ as part of their daily meal plan. But surely eating chocolate every day is going to stop you losing weight? The fact of the matter is; a calorie is...

Survive the Holidays and Keep Your Fitness on Track!

  The holidays typically aren’t known for making it easy to stay on track with your health and fitness goals. People bringing gifts of cookies and desserts to the office and then the seemingly endless leftovers afterward. The whole season has parties every other week, knocking you off track and spiraling ever closer to an unexplained...

21 Benefits of Strength Training for Normal People

by Blaine Callaway   I have been fascinated with the development of strength for years now. The benefits of strength training just appealed to me from the aesthetics piece growing up. I just wanted to build muscle and be lean picturing myself like Wolverine or Batman. You know like most young guys I wanted...